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Friday, 25 May 2007

Who's in touch?

The Internet is a wonderful thing, it lets "ordinary people" find the information that they want to see rather than that which the Main Stream Media (MSM) deem suitable for them to see.

1) If you search on the BBC news website for Tony Blair then the top 10 hits are as follows:
News - Blair succession
News - Prime Minister profile
News - Blair: US may back carbon deal
News - Europe diary: Spheres of Influence
News - Control orders flawed, says Reid
News - Nuclear power 'must be on agenda'
News - Hewitt survives confidence vote
News - Levy steps down as Mid East envoy
News - Hips forced a 'bunker mentality'
News - In quotes: Britain's energy strategy

2) If you search on the BBC news website for Gordon Brown then the top 10 hits are as follows:
News - Chancellor of the Exchequer
News - Brown pledges to tackle bullies
News - Call for 'community' bank holiday
News - Minister 'wants secrecy' for MPs'
News - Europe diary: Spheres of influence
News - Brown advisor begins tax review
News - Pointers to a low-carbon future
News - In quotes: Britain's energy strategy
News - PMQs: Cameron came to bury ministers
News - Point-by-point: Question time

3) If you search on the BBC news website for David Cameron then the top 10 hits are as follows:
News - Conservative front bench guide
News - Titanic love gem goes on display
News - Hewitt survives confidence vote
News - Hips forced a 'bunker mentality'
News - PMQs: Cameron came to bury ministers
News - Point-by-point: Question time
News - Is Cameron winning school's fight?
News - Cameron steps up grammars attack
News - Tory policy 'unravelling'
News - British military fatalities in Afghanistan

An interesting point emerge from the above. In searching for David Cameron a totally irrelevant entry emerges, it disappears if you search for "David Cameron" rather than David Cameron. No such problems in omitting the "" from Tony Blair and Gordon Brown.

More importantly these are the stories that the BBC deem most important, but are they what the public are interested in? Thanks to Guido Fawkes we can see the most searched for terms relating to Tony Blair, Gordon Brown and David Cameron, I repeat the Hitwise table here:


Interesting isn't it? The MSN steadfastly refuse to discuss certain stories and the news stories relating to Gordon Brown's nose picking are not as well known as you might imagine. Most people I have spoken to regarding this have never even heard of the video let alone seen it, they all remember the footage of John Redwood failing to sing Mae Hen Wlad Fy Nhadau and the hilarity on the BBC's Have I Got News to You. Will the BBC ever show the video? Some of the other stories about Gordon Brown are also obviously gaining more widespread currency than the MSN reflect...

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