BBC Today programme opinion poll

On visiting the BBC website I was asked to fill in an opinion poll. Standard rubbish designed to tick boxes in a report, but two questions struck me:

"Could you please rate the Today site with a mark out of 10, where 10 is the highest score?"

Rate for what? Looks, features, excitement, ice-cream flavours available... I get really fed-up with badly worded questionnaires.

"This website is impartial"

Oh come on!