Never again Labour voters

Following my revelation that Mike 'Maverick" Molloy was now going to vote Conservative after a lifetime of voting Labour, I was interested at the weekend when two long time Labour voting friends announced with no prompting that they could never vote Labour again and would be voting Conservative at the coming general election.

It now seems that the Conservatives have also spotted this trend as

"David Cameron has launched a new poster campaign aimed at attracting people who have never previously voted Conservative. "

The campaign will run posters of the form "I've never voted Tory before, but I like their ... plans"

Do you feel the pressure building Gordon?