A new number is required

The Telegraph report that:

"Scientists are lobbying for a new word to help them describe numbers larger than 1,000,000,000,000,000,000,000,000,000, amid concerns that the current system of units is insufficient.

A campaign for "hella" to join the likes of "kilo", "mega" and "giga" as an internationally accepted prefix is attracting growing support.

More than 20,000 scientists, students and members of the public have signed an online petition backing the new quantity, which would be used for figures with 27 zeros after the first digit.

Currently the highest prefix allowed by the International System of Units (SI) is the "yotta", for 24 zeroes. "

My suggestion would be the "gorda" as that would recognise Gordon Brown's attempts to build a UK deficit larger than mathematics could cope with.