Labour lost because voters believed it was anti-austerity per LabourList

A fascinating article on Labour List http://labourlist.org/2015/08/labour-lost-because-voters-believed-it-was-anti-austerity/ that should put the record straight as to why Labour lost the last general election. Here's an extract but do read the whole piece as I doubt that the BBC will report it as it contradicts the agreed Labour BBC anti austerity narrative :

'Voters rejected Labour because they perceived the Party as anti-austerity lite. 58% agree that, 'we must live within our means so cutting the deficit is the top priority'. Just 16% disagree. Almost all Tories and a majority of Lib Dems and Ukip voters agree.

Amongst working class C2DE voters 54% agree and 15% disagree. Labour voters are evenly divided; 32% agree compared to 34% who disagree.'