The EU really don't understand why they are unpopular do they?

Reading The Telegraph on Jose Manuel Barroso's plan for the amount of EU tax paid to appear on all receipts left me confused. Mr Barroso seems to think that this idea would make funding more "transparent" to the public and help citizens by clarifying the link between the taxpayer and the EU budget. I think it more likely that it would highlight quite how much money we pay to be a member of a club that seems to be set upon destroying our democracy. Is it possible that people like Barroso actually want to create division and conflict in Europe? Is there an agenda of which we the public are not aware?