Gordon and his hatred of celebrity culture

I have previously blogged about Gordon Brown's determination to end the era of celebrity. I am sure he meant it honestly after all he seems a straight kind of guy. Then I saw a review of a programme broadcast on ITV last Monday - Greatest Britons. Apparently this centred upon a viewer vote to decide which of the following was the "Greatest Living Briton": Paul McCartney, The Queen, Julie Andrews, Robbie Williams and Baroness Thatcher. Other awards presented included Greatest Sportsman which went to Sir Ranulph Fiennes, a great man but an odd choice as sportsman.

More interestingly, the person who awarded the Greatest Businessman prize to Innocent Smoothies was Gordon Brown. I am sure he had a very good reason for being there but I doubt if it helped show he is serious about ending the era of celebrity. You can read more about the awards presented here or you could just luxuriate in the natural warmth of Gordon Brown's smile ....