The BBC report http://m.bbc.co.uk/sport/cricket/37384828 that:
'WWE wrestlers are more recognisable than England Test captain Alastair Cook, according to new research.
Derbyshire chairman Chris Grant said the findings came from market research conducted by the England and Wales Cricket Board (ECB) into the game's popularity.
"More kids these days can recognise a WWE wrestler than the England captain," Grant told BBC Radio Derby."
Only a third could recognise Alastair and I think we've got to improve that."'
The answer is not city based 20 20 cricket, the answer is putting cricket back on terrestrial television.