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Saturday 6 September 2008

Oprah Winfrey has a dilemma

Allegedly Oprah Winfrey who has publicly supported Barack Obama for the role of President has a dilemma, should she invite Sarah Palin onto her show. A tricky choice; on the one hand she doesn't want to give any publicity to Sarah Palin that might negatively affect Barack Obama's chances but then she also has a very female audience who might want to hear from a woman who has a very real chance of becoming elected Vice President in 61 days. First Read reported last December that
"Oprah's audience is predominantly female, white, and over the age of 55. Nationally 7.4 million people watch Oprah daily -- about 2.6% of American households. Four percent of American women (about 5.7 million) watch her daily, compared with 1.2% of men (1.7 million people). Overall, 2% of all 18- to 49-year-olds watch Oprah.

Oprah has the highest ratings among older Americans -– a critical caucusing or voting block. 3.7 million people age 55 and older watch Oprah, and 2.7 million of these individuals are women. Eleven percent of all older black women watch Oprah, and 7% of all older white women watch the show everyday.

Oprah's audience is also predominantly white: 5.9 million of whites watch Oprah, compared with 1.4 million blacks. Her reach among the Hispanic population is tiny -- only about 230,000 Hispanics watch the show daily."


A tough choice for Oprah Winfrey to make...


UPDATE:
Oprah Winfrey has released a statement that makes interesting reading:
"The item in today's Drudge Report is categorically untrue. There has been absolutely no discussion about having Sarah Palin on my show. At the beginning of this Presidential campaign when I decided that I was going to take my first public stance in support of a candidate, I made the decision not to use my show as a platform for any of the candidates. I agree that Sarah Palin would be a fantastic interview, and I would love to have her on after the campaign is over."

Interesting and maybe not 100% true?

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