Tomorrow (Friday) marks the fourth anniversary of Israeli soldier Gilad Shalit's kidnapping and incarceration by Hamas in Gaza. Israel has, during this period, allowed tonnes of humanitarian aid to enter Gaza and has now relaxed restrictions on the transfer of goods. Shalit has not even been allowed a visit by the Red Cross.

When was the last time you heard the BBC or other non-Israeli media mention Gilad Shalit? Put pressure on the world's media - 'What about Gilad Shalit' - or are Israeli lives not worth a mention on the BBC?