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Thursday 14 January 2010

BBC busted over U2 promotion

The BBC report that:
"The BBC has admitted coverage of the launch of U2 album No Line On The Horizon last February, went too far - giving "undue prominence" to the band.

Critics said the BBC had given U2 "the sort of publicity money can't buy".

The corporation acknowledged that radio coverage of the event, which included a rooftop concert at Broadcasting House, breached BBC editorial guidelines.

It said the use of the slogan U2=BBC "gave an inappropriate impression of endorsement". "


The BBC's promotion of a Coldplay tour was also described as "not in keeping with the BBC's guidelines on links to external websites".

I have remarked on the BBC's love affair with all things U2 and Coldplay before, so it is good to see the BBC having to recognise this...

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