1mm, just 1mm

The papers all seem to be covering the story of Tim Down's Kiwi fruit. Just two questions - First, if Tim Down has fruit that other people want to buy why should he be prevented from selling them? Second, IF the fruit are too small to sell as LEGAL Kiwi fruit then why can they not be sold as sub-sized fruit.

Pulping food that people are happy to buy is just plain wrong and I cannot believe that this would happen in France, Spain or Italy.