The most important news story?

Is the story of Russell Brand's resignation and Jonathan Ross's apology really the biggest news story in the UK? The BBC certainly think so as it accounted for over half of the Radio 4 7 o'clock news complete with serious tones of voice. Surely the fact that the US has cut interest rates by a third from 1.5% to 1% is of rather more importance, let alone Gordon Brown's dire performance at PMQs today when he refused to answer a single one of David Cameron's questions.