'Journalists need to be courted, wooed, educated and trained. Complaints against media must be lodged and legal claims brought. Until Israel enters the fray of world opinion, its world beating army could yet again find itself sitting uselessly on the sidelines.'
YNet have more of this story. Personally I think it's too late for Israel to woo the western media. 'News' organisations such as the BBC are institutionally anti-Israel, nothing will change their minds.